There have been a distinguished improvement in the fresh methods to it concern through the years. In earlier times, those giving totally free samples outnumbered the individuals using dollars so you’re able to influencers. Into the 2022, quantity had been up to equal. Although not, a year ago, visibly more participants reported that it pay currency so you’re able to influencers, than just let them have free points. That it development has actually continued with forty.8% giving economic perks, 30.8% providing 100 % free device trials, 18.9% giving the influencers a benefit on the product otherwise characteristics (allegedly costly factors), and a smaller 9.4% entering its influencers inside a giveaway.
